Marc Jacobs is a complex brand, and determining their cruelty-free status has become a controversy among the cruelty-free community. I thought I would shed some light on this topic and provide some clarity. Is Marc Jacobs cruelty-free? Keep reading to find out.
First, let’s understand the rights of the parent companies.
If a brand is owned by a parent company, then the parent company has full ownership to the brand. This means that the parent company has all rights to the brand and determines how the brand is marketed in all aspects, including where it is sold.
Now, let’s break down Marc Jacobs.
Marc Jacobs has two entities: Beauty and Fragrance. There’s Marc Jacobs Beauty and Marc Jacobs Fragrance. These are treated as two separate brands, and the profits are completely separate. This means that your dollars spent on one brand does not benefit or provide profit to the other brand.
Because they are two separate brands, they can be owned by two separate parent companies.
Marc Jacobs Beauty is currently owned by Kendo.
Marc Jacobs Fragrance is currently owned by Coty.
They are also treated as two separate brands in terms of being cruelty-free. Each brand can have its own set of cruelty-free standards, and they may not be the same.
Is Marc Jacobs Beauty Cruelty-Free?
Marc Jacobs Beauty does not conduct animal testing at any point in production, neither do their ingredient suppliers and they are not sold in countries where animal testing is required by law. Marc Jacobs Beauty is cruelty-free.
However, they are owned by Kendo, a parent company that is not cruelty-free. Marc Jacobs Beauty is not considered 100% cruelty-free by the Free The Bunnies standard and will not be added to the database by this time.
If you are a cruelty-free consumer that doesn’t mind the parent company not being cruelty-free, then it is safe to support Marc Jacobs Beauty as a cruelty-free brand.
Is Marc Jacobs Fragrance Cruelty-Free?
Marc Jacobs Fragrance does not conduct animal testing at any point in production and neither do their ingredient suppliers. However, Coty made the decision to market the fragrance line in China, where animal testing is required by law. Therefore, Marc Jacobs Fragrance is not cruelty-free.
Conclusion
Marc Jacobs Beauty is cruelty-free, but their parent company Kendo is not.
Marc Jacobs Fragrance is sold in China, so they are not cruelty-free, and neither is their parent company Coty.
I hope you found this helpful regarding Marc Jacobs’ cruelty-free status. Be sure to follow us on Facebook, Instagram and Pinterest as well us subscribe to our newsletter for the latest cruelty-free beauty updates.
XO, Stephanie
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